I'm sure your boss isn't going broke yet but rerereleasing the SW is an obvious money grab. When very rich people go out and do things to make themselves even richer, it is more about ego than money. So Lucas being broke means the man is broke in ego.
Why rich people give their money away is a very interesting phenomena. There are egoist reasons, such has having their name on a building or institute or there is a particular cause that affects them personally they want to see something done about. Another reason rich people continue to work, for no need, is for the attention they receive. Giving money to a cause makes them extremely important in that foundation yet requires very little work on their part. A small time/energy commitment is important to people getting up in their years. Mostly it is about staying active and relevant and receiving lots of attention and ass kissing.
I think the rererelease is more about keeping Lucas relevant in an industry where one quickly becomes irrelevant if they aren't constantly in the forefront. Doing the SW movies in 3D accomplishes both goals, gets movies out the door while spending little energy/time. Avatar had to hurt. It made Lucas not the most important film maker of his generation or even the most important scifi film maker of his generation. Personally I am going to cry like only a middle aged bald man can when they bastardize Empire Strikes Back with 3Dness.
Now the clone war cartoon style would lend itself well to 3D tech and it would be nice to see fresh stuff put out on the big screen, even if it is how EP 7,8 and 9 are done this way. Anthony Daniels is always available for voice work.