The reason JTL wasn't the expansion to trump all expansions is that is wasn't that great of a game experience, in my opinion. It wasn't nearly as intuitive as X-wing, Tie Fighter, and XvT. There was no mechanism to push action to a place and a time, which was the downfall of all SWG pvp.
PVP would have saved SWG, if it would have been done right. Unless your name is Blizzard, you can't win the PvE battle. You either settle for being the Mexico to Blizzard's USA, or you go in a different direction. I knew from the get go that Raph Koster's vision was a failure. I told them in beta that the Emperor had no clothes. A game has to go some place, otherwise, its not a game. You have the back drop of a galaxy spanning civil war, how can you fail utterly at getting people to fight?
If violence wasnât your last resort, you failed to resort to enough of it. - The Seventy Maxims of Maximally Effective Mercenaries